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THE DISNEY STORE

1540 Broadway, New York, NY 

Client: Disney Worldwide Shared Services 

Architect: FRCH Design Worldwide 

In 2012, Sweet was brought on by Disney Worldwide to construct their flagship retail store in Times Square. The space required significant structural alterations to the existing framing system and new escalators and elevators were incorporated into the three contiguous floors. A new storefront system was generated to spotlight the iconic Disney brand throughout. The interior fit-out included lighting and signage to highlight Disney characters and create a unique selling environment.

Sweet has renovated or constructed more than 30 Disney store locations over the past 10 years.