New York City
Client: American Wempe Corp.
Architect: Chipman Design Architecture Group
Wempe, a Hamburg-based family company, is a renowned chain of luxury shops in the area of watches and jewelry. Sweet Group was hired to work on their flagship location at the base of the 5-star Peninsula Hotel on 5th Avenue in New York City.
Wempe is anchored in this location by individual shops for Patek Phillip, Rolex and Breitling. The renovation was constructed in three phases to allow the retailer to remain open at all times during construction. Stone flooring, large glass and wood displays highlight the store and each anchor was fitted out in their signature styles bringing a select look to each area of the store. A new storefront system highlights the entry into the renovated space.